Rugby 101 is primarily focused to augment the game of rugby and aims to generate excellence in the game through professional mentorship and training to players, coaches and teams. Rugby 101 has an experienced and progressive minded team of rugby coaches and experts, some of whom have played or coached at national or provincial level in South Africa.

It is our contention at Rugby 101 that South African rugby should be superior to that of other rugby playing countries. As much as South African rugby is recognised as one of the worlds stronger playing countries, we have identified a gap in the emergence of new rugby players who have the ability to set the trends in the international rugby arena rather than follow. Our aim is to inspire and stimulate progressive, divergent, and innovative approaches to how the game is played. Further to this, we aim to nurture rugby players to be quality human beings and to gear them to be successful individuals.